Performance Marketing Manager

Company: LegalZoom.com, Inc.
Location: Los Angeles
Posted on: November 8, 2024

Job Description:

LegalZoom has been providing accessible and affordable online legal services for over 20 years. Since 2001, we've helped millions of customers launch, run, and grow their businesses, secure their intellectual property, and protect their loved ones with estate planning documents.As the industry leader in business formations, innovation remains at the center of all we do. LegalZoom employees are creative thinkers and problem-solvers who thrive on collaboration and embrace diversity, equity, and inclusion. Together, we're working to make a positive impact on the world.This position is 100% remote and is not required to come into the office.OverviewThe Performance Marketing Manager will be responsible for planning and executing Display, Video, and Paid Social media campaigns across multiple platforms (e.g. Google Ads, Meta, LinkedIn, Reddit, TikTok, etc). As an individual contributor, you will be responsible for developing and implementing media strategy, creative briefs, and a testing calendar using data-based insights that drive qualified traffic, leads, conversions, and revenue. You will also own aspects of your campaigns and serve as a subject matter expert for Paid Social and Programmatic.You will

• Plan and execute paid acquisition campaigns across all Programmatic (Display, Video, etc) platforms (e.g. Google Ads, Trade Desk, etc) with accountability for CAC & ROI goals.
• Prioritize and execute continuous tests across various categories (e.g. audience, creatives, partner) to gather insights and drive business results.
• Build, monitor, and report on all relevant KPIs (e.g. sessions, engagement, conversions, revenue, CPT, ROAS) utilizing data-driven insights to optimize campaigns and provide strategic recommendations.
• Regularly update reporting templates, conduct performance analyses across various dimensions (e.g. campaign, tactic, inventory, audience, ad), report out on actionable insights.
• Ensure successful measurement to build a clear view of our best performing campaigns and test into attribution to understand marketing's overall impact on customer growth.
• Drive initiatives with cross-functional teams (e.g. Creative, Data Science, Product Marketing, Dev, other Growth Marketing teams) to ensure campaigns are aligned with overall marketing objectives and set for successful execution (e.g. tagging, creative briefs, measurement, etc).
• Proactively communicate with stakeholders and drive projects forward to meet deadlines.
• Stay up to date with industry trends and best practices across all marketing channels.You have
• 4+ years of experience in Programmatic Performance Marketing.
• Bachelor's Degree preferred but not required.
• Recent hands-on-keys experience with Google Ads for both Display and YouTube and Trade Desk required; hands-on-keys experience on other DSPs and Paid Social platforms is also preferred (e.g. Meta, Reddit, TikTok, LinkedIn).
• Excellent analytical and problem-solving skills (advanced Excel capabilities required).
• Strong grasp of technical aspects of media buying (e.g. trafficking workflows, data and API integrations, platform nuances).
• Critical to success: bias for action, ability to work independently and manage priorities to deliver quality work and meet deadlines, strong communication and collaboration skills, strong QA skills.
• Subject matter expertise; strong understanding of media and advertising landscape.
• Understanding of multi-channel attribution; Google Analytics experience preferred, experience partnering with analytics teams to unlock MTA and MMM solutions preferred.
• Experience with Data privacy policies with a deep understanding of MarTech solutions that enable proper compliance a plus.LegalZoom is a remote-first company and the national range for this role is $84,400 to $109,400. Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.

• 401k, With Matching Contributions
• Short-Term/Long-Term Disability Insurance
• Plus other wellness benefits to include: Fringe lifestyle benefits up to $250Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program.
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Keywords: LegalZoom.com, Inc., Santa Monica , Performance Marketing Manager, Advertising , Los Angeles, California